katrina bruce - executive director
Katrina Bruce is the President of Alternative Management, an association management firm serving Nevada. Katrina’s involvement with association management began in 1985 with Management Development Associates in Reno, Nevada. She was responsible for the bookkeeping and computer operations for several associations including the Reno Philharmonic, Young Audiences of Northern Nevada, Junior Achievement, and the Sierra Arts Foundation. In 1990, after moving to Southern Nevada, Katrina began work with NAIOP Southern Nevada Chapter and established her business. Alternative Management provides full-service management services, special events planning, organizational review and goal setting to non-profit associations.
Currently, Alternative Management’s clients include: NAIOP Southern Nevada, Southern Nevada CCIM Chapter, ULI Nevada, Nevada Professional Facility Managers Association, Nevada Self Storage Association, Commercial Real Estate Women of Las Vegas, Keystone Corporation, Henderson Community Foundation, Society of Industrial and Office Realtors Southern Nevada Chapter and Henderson Historical Society.
Katrina was honored with NAIOP’s Chapter Merit Award for Outstanding Contribution by a Chapter Executive in 1996, 2008 and in 2012. She was also honored by NAWBO Southern Nevada at the 2008 Women of Distinction Awards with the Diamond Award.
Katrina serves as Board Treasurer for Dress for Success Southern Nevada, a new non-profit that promotes economic independence of disadvantaged women by providing them with professional attire; a network of support with other professional women; career development tools to help them thrive in work and in life. She is also a volunteer for Junior Achievement of Southern Nevada.
Katrina is a member of the American Society of Association Executives, the Nevada Society of Association Executives, AMC Institute and BoardSource. She is a graduate of the University of Nevada-Reno with a degree in Business Administration. She is married to Greg Bruce, a local Certified Public Accountant.